Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia

Consumers’ Preference for Cowpea in Nigeria

The study investigates consumers’ preference for cowpea reflected in the Nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. The price data used for this study were obtained through a market survey. A common data collection protocol was employed. Every month, between October 2009 to December 2010, five cowpea samples per seller were bou...

Visual and Linguistic Processing of Ads by Bilingual Consumers

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

Organic Agriculture: Food for Future Green Consumers in Iran

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

Organic Consumers: A Demographic Portrayal of Organic Vegetable Consumption within the United States